Lester Solutions
Lester Solutions partnered with Numeris to create a modern, professional brand identity that reflects their expertise, builds trust and positions them for future growth.
The existing brand lacked a distinctive identity and didn't effectively communicate the professionalism or technical expertise that Lester Solutions delivers to its clients.
The new branding needed to establish trust and credibility, appeal to business decision makers, reflect innovation without feeling overly technical as well as create a memorable visual identity that could scale across every touchpoint.
We worked closely with the client to understand their market, services and long-term ambitions before exploring multiple creative directions.
The final identity balances professionalism with simplicity, using bold geometric forms and a confident colour palette to create a recognisable brand that feels modern and dependable. The project included:
- Brand discovery workshop
- Competitor and market research
- Logo concept development
- Typography selection
- Colour palette creation
- Brand icon design
- Brand guidelines
- Stationery and digital asset design
