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// Case study WEBSITE · BRANDING · SITECARE

Gale Travel

A complete rebuild of Gale Travel's website, brand refresh, new messaging and a faster, modern front end. Designed and built in nine days - currently awaiting final sign-off ahead of launch.

Client
Gale Travel
Services
Website · Branding · SiteCare
Timeline
9 days
Year
2026
// The challenge

Gale Travel's old site was out of date, slow on mobile, and no longer matched the company they’d become.

They needed a rebuild that landed before an industry event six weeks out - but their previous agency had quoted a three-month timeline. The brand needed to feel modern and credible to HNWI's, the messaging needed sharpening, and the whole website needed to load fast and convert. With the event date fixed, speed wasn’t a nice-to-have; it was the whole brief.

// Our approach

We compressed the whole engagement into a single nine-day sprint - strategy, brand, design and build, in one room.

AI handled the repetitive production work - first-pass layouts, content drafts, responsive variants. Our senior team spent their hours on the decisions that mattered: the narrative, the visual system, and the details that make a site feel considered. We worked directly against live components, reviewing real screens with Gale Travel each day rather than trading static mockups back and forth.

  • Sharpened positioning and a new messaging hierarchy
  • Refreshed brand system - type, colour and a flexible layout grid
  • A fast, accessible front end the team can edit themselves
// The results
9days
From brief to delivery
2.4x
Projected increase in direct bookings
0.9s
Median load time on mobile
“The build is exactly what we were after - it looks like the company we want to be. Numeris delivered it in a week and a half. We're signing it off and going live ahead of the event.”
SG
Suzi Gale
Managing Director, Gale Travel
// Next project
IMPRO — Website · Branding · SiteCare

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